Forget Trying to be Creative, Clever, Or Ingenious. Your Job Is to Sell.

Perfection is merely a word and it means good One of the best advice I always try to put at the tip of my pen when creating sales copy is this: Forget trying to be creative. Forget trying to be clever. Forget trying to be a badass. Just sell the damn thing. Gary Halbert gave …

Forget Trying to be Creative, Clever, Or Ingenious. Your Job Is to Sell. Read More »